Are you thinking how Facebook marketing can help grow your franchise? Check out these five benefits!
1. INCREASES BRAND AWARENESS
Maintaining an active presence on all social media sites like Facebook is the best way to gain exposure and increase awareness of your franchise business. Content not only about your business but relative information to your sector is a great way to grab attention.
With 1.94 billion monthly Facebook active users a portion of your target audience will be there to interact with your content. So if you’re looking to increase awareness, reach new customers to convert in to website views and purchases, Facebook marketing content is key.
2. HIGHLY TARGETED CONTENT
Facebook is a great tool to start a highly targeted advertising campaign to reach an audience who is most likely to engage with your content.
Using Facebook advertising you can choose different targeting options such as location, within a certain age range, people interests, jobs and more. You can also exclude people from an audience based on their interests and behaviours or connections to your pages.
With Facebook’s advertising campaigns you can reach your perfect customers and provide them with the information they need to purchase.
3. INCREASING VISITS TO YOUR WEBSITE
An call to action is key through the content you post on Facebook. Adding a link to all posts for people to go through to your website to ultimately purchase.
You can use Google and Facebook analytics to track social media engagement and also see what type of content is the best for your customers. From this data you can tailor your communications to reach more people and provide them with the right information they need to buy.
4. GETTING TO KNOW YOUR CUSTOMERS
You can use Facebook to uncover valuable information about your customers’ needs and opinions.
You have to take time to research what your customers are saying on Facebook. Then, you can modify your message and content to better meet their needs and interests.
Facebook messenger is a great tool for customers to reach out to you and for you to interact with them one to one.
4. IT IS FREE
Facebook does not cost a penny to set up, post content, interact and you can choose paid advertising options to fit within any budget.
Traditional advertising channels can cost a fortune and be out of reach so Facebook advertising is an affordable option, and it allows your business to reach the correct audience.